It acts as a voice of reason in society. CorrectCorrect! 2.1 For the purposes of these guidelines, social media is a type of interactive online media that allows parties to communicate instantly with each other or to share data in a public forum. GOAL & planning for success quiz some answers. Q1. \text{90,000}&\\ A clear purpose statement of the employer's goals (i.e., a commitment to . D. How does electron spin resonance work? Why? Q2. To be characterised as Social Media, a website should have the following seven key characteristics: Web space. 19. Add Comment Employee access First of all, your corporate social media policy should specify what sites employees are allowed to use at work. . Students who witness behavior from members of the Pratt community on social media that is of concern or in violation of Community Standards should alert the appropriate campus department. Social Media Guidelines and Best Practices 5. Q1. Why should you trust the influencer and give them creative license? -Turn off Global Positioning System (GPS) before posting pictures of yourself in uniform with identifiable landmarks. Students are advised that what one publishes on the Internet remains there forever; it may be re-contextualized beyond the original intent through others online activities. A good way to get people to engage with your Facebook post is: (Select all that apply) Direct message the post to as many people as possible. Posts have time stamp. Things you should consider when outlining your target audience include which of the following? Which one of the following is NOT a way that UGC can help marketers? Web address. Calla and Ivy set a SMART goal for their B2C flower business: Grow the number of customers for the monthly flower bouquet subscription by 20% by the end of the year. Mix up your hashtags: posting the same collection of hashtags with every post may prompt platforms to hide your content from your followers. On which social network should you share content most frequently? Getting executive buy-in for social ideas. It is directional, quantitative, and related to the SMART goal. News media (earned media) News media takes mass media elements and uses them to deliver news to a target audience or the general public. forums blogs In business social software, dashboards serve as a center of communication. What is the biggest challenge that most social media practitioners have? Other forms of media. It's easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer. \text{Accounts Payable}\hspace{65pt} && Web 2.0 introduced web pages that were highly interactive. Which of the following are part of the SMART goal framework? A .gov website belongs to an official government organization in the United States. True or False: Depending on the stage a person is in, different types of messages will work better than others. Which of the following statements is true about Facebook and Instagram messenger? Question 1Which of the following are NOT part of the SMART goal framework? c. Prepare a multiple-step income statement (ignore taxes) and retained earnings statement for the year and a classified balance sheet as of November 30, 2020. Surveillance. Led content management overhaul at BritCham to increase social media followers by 20% and website traffic by 200% in 12 months. \text{Sales Returns and Allowances}\hspace{50pt}&\ What is used to determine a Marine's composite score? To implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones. Around 80.9% of Americans use some form of social media, and most users access social media daily, according to The Global Statistics. You're starting a project and don't have a past campaign to use as a benchmark. What do senior leaders care about when it comes to your social media plan? Q1. Official websites use .gov Select all that apply. Facebook is an American social media platform. What would be a good KPI for him to use when evaluating if he is reaching this goal? Which of the following are social media guidelines? goals described in the Preamble of the Constitution, to insure domestic tranquility; provide for the common defense; establish justice. 6.Question 6Which of the following is an example of a marketing KPI? Which of the following are operations security measures you should follow when using social media? What are the 7 functions of social media? \text{24,000}&\\\hline \text{Cost of Goods Sold}\hspace{50pt}&\ #6: Messaging System. These social sharing buttons are provided by and are part of these social media sites. Cyber-vandalism presents a serious challenge to online-based communication tools. Which of the following are guidelines for DoD policy for political activities by members of the armed forces? and Are you listening and monitoring what is being said about you? \text{\$28,700}&\\ Which social media platform(s) has the most powerful targeted advertising software? Dont rely on social media to communicate directly with your group or team, especially with time-sensitive information. Fill in the blank: "Facebook Ads is great for targeting based on _______, while Google AdWords targets based on your audience's ________. - Captain of the team my senior year and was a Student-Athlete mentor from August 2006 - May 2008. Be strategic and plan in advance. \text{Utilities Expenses}\hspace{50pt}&\ Fair Observer does not receive personal data from your use of these social sharing buttons. Upload content in real time. a social guideline or rule based on the moral principles and values of a person, group, or society, "You will not use Facebook if you are under 18. We suggest that you include a disclaimer such as: "The views expressed here are mine alone and do not necessarily reflect the views of Clark University." Youtube is a platform designed for texting, calling, and sharing. MCO 5370.7A. . A URL shortener for official government domains. You should revisit your KPI's every 18 months. A committee of decision makers. 20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audience and engages them in conversations. via USA.gov, Whens the Best Time to Tweet? \text{33,700} &\\ Position your program as an experiment or pilot. Be Respectful. Select all that apply. Social review sites. What is NOT an example of a social media crisis? Which of the following are the most common forms of digital marketing? True or False? True or False: YouTube directly hires all its video creators to create content for the site, Q2. Which of the following are types of digital marketing? Faculty and Staff are representatives of the Institute; they are advised to consider the impact their online activity could have on the Institute. 1. Your email address will not be published. The advantage of an op-ed style blog post is that it shares the opinions and expertise of a corporate leader with the public. Web media. Which of the following forms of social media are the most appropriate for use in business? Find P(x=3)P(x=3)P(x=3). Such a policy will contain certain values and guidelines. If you wanted to learn more about how Homo erectus lived, which of the following questions would not help to guide your research? Linkage. The audience that will typically get most of your attention since you expect them to become your most valuable group of customers is: Q8. (Choose all that apply). A buyer persona is as important as business objectives when developing a social media strategy. Download. Which of the following is NOT a benefit of having a social media strategy? Which of the following is a best practice for securing your home computer Cyber awareness 2022? Q7. The six types of social media, though this can be broken down in many ways, include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites. What would a good KPI for Calla and Ivy to evaluate to see if they are reaching their goal? A comprehensive list of passwords When a salesperson provides value by offering thoughtful content and answering questions for prospects. Research about Media and Children. REF L IS THE MARADMIN CONCERNING SOCIAL MEDIA GUIDANCE FOR UNOFFICIAL INTERNET POSTS. Never post personal information about yourself or other Pratt community members. Which of the following is a security best practice when using social networking sites? CashAccountsReceivableInventorySuppliesEquipmentAccumulatedDepreciation-EquipmentNotesPayableAccountsPayableCommonStockRetainedEarningsSalesRevenueSalesReturnsandAllowancesCostofGoodsSoldSalariesandWagesExpenseAdvertisingExpenseUtilitiesExpensesMaintenanceandRepairsExpenseDeliveryExpenseRentExpenseDebit$28,70033,70045,0005,500133,0004,200495,400140,00026,40014,00012,10016,70024,000$978,700Credit$24,00051,00048,50090,0008,000757,200$978,700. Components of the graphical representation of an SNA. \text{Advertising Expense}\hspace{50pt}&\ Q2. Dell has a very simple and straightforward social media policy. Which occasions are when proficiency and conduct marks are recorded? A social media policy should encourage employees to use both official and personal social media responsibly. Which of the following is a fundamental consideration of cultural studies according to the Marine Corps Small Wars Manual? \hspace{15pt}\textbf{Bellemy Fashion Center}&\\ IncorrectNot quite. participation in social media. privacy. Humanizing your brand gives you a competitive edge because people like making connections, and they like to invest their time and money in people they can relate to. \text{Equipment}\hspace{52pt}& These Social Media Guidelines ("Guidelines") provide guidance regarding recommended practices for professional social media communication between District employees (District employees include teachers, principals, other school and professional staff, school support center staff, superintendents, and central office staff), as well as social media Which of the below is NOT one of the three factors determining how an influencer can impact behavior? True or false: Businesses and non-profit organizations can participate in Social Media Marketing. Web address. Ask page owners of existing CDC Facebook pages and Twitter profiles with similar audiences and/or content to \text{48,500}&\\ Which of the following is a best practice for securing your home computer? It also includes indicators of the level of media freedom violations in each . Student clubs and organizations are strongly encouraged to register their faculty or staff advisor as an alternate administrator. Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders. Various social networking sites such as Facebook and Twitter provide platforms to share experiences. \text{45,000}&\\ Tagging other Pratt accounts increases engagement and collaboration across the organization within the platform. Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher level perspective. Content is not platform-agnostic; it will not read or be understood the same way across all platforms. Which are characteristics of social media? 1. Intel Social Media Guidelines. How can you secure executive buy-in? A. Abbreviations B. Emojis C. Meeting invites D. Personal photographs 20. They help you demonstrate complex concepts quickly and easily. CorrectCorrect! Build profiles. A social media policy must protect the brand, Make friends with your corporate communications department and Dont forget to use the hashtag #MedicareOE to engage with the conversation online. In this panel discussion, experts from different agencies shared how theyve used social media to reach Hispanic audiences during emergencies and the COVID-19 pandemic. Which of the following are the most common forms of digital marketing? Competitive advantage; customer satisfaction. Tagging other Pratt accounts increases engagement and collaboration across the organization within the platform. Government agencies are increasingly using social media to engage with citizens, share information and deliver services more quickly and , Federal Social Media Accessibility Toolkit Hackpad Your content is more likely to be shown to the users that have engaged with it in the past. . Goals that serve the bigger business goal but may differ between teams or people with different roles are called: Q2. You do not need to make yourself or your role at IBM known. \text{140,000}&\\ One-to-one engagement doesn't result in customers spending more. When changes are made to the Constitution, where can they be found? Consider stating clearly in your profile that your statements and ideas are your own and do not represent the Institute. \text{495,400}&\\ These are the six key characteristics which distinguish New Media from old media. The University guidelines for communicators noted above apply only to those posting as an administrator on a Penn State-branded social media site. Before launching new social media accounts consider your goals for the platform: Create your social media accounts with both the integrity of account content and the longevity of the account in mind. It's always better to target your ads towards as broad a group of people as possible. )You are personally responsible for all content you post on social media. 5.Question 5Which of the following is an important quality of a KPI? Persuasion. Which feature on Instagram can you use if you want to upload a video longer than 60 seconds? Lock Why are UTM parameters so valuable to your social listening and monitoring program? You must follow federal law, as well as Department of Defense and Marine Corps regulations and policies.,Don't post anything that could be considered offensive or illegal.,Never post any information that is classified or sensitive. (Choose all that apply) Search engine optimization Print advertising Display advertising Content marketing TV commercials Social media marketing Email marketing Q3. True or false? Evaluating the team dynamics and how each member did in the crisis along with analyzing the reactions, KPIs, and overall response to the crisis happens during the response stage. \end{array} Review Later. ), Q2. Devon set a SMART goal for his hand-knit sweater business: Create more effective social media ads to gain 5% more customers through social media than the previous month. This goal fits the SMART framework, as it is specific, measurable, achievable, relevant, and time-bound. Below we identify key areas and concepts when using . Computer Science. CorrectCorrect! On the corporate blog, Gina often posts short articles to highlight the success of one of her colleagues. What is one of the major benefits of Facebook Lead Ads? Curating content means publishing someone else's content as if it were your own. \text{Cash}\hspace{40pt}& . Get 10,000 website visits during the month of May. Dont provide personal information that scam artists or identity thieves could use against you, such as your home address, email, or phone number. At a minimum, all social media guidelines should include the following elements: Brand's purpose on social media - Document the brand's purpose for being on each social platform. Q2. . . a. price floor, minimum wage Posts have time stamp. Q1. via Performance.gov, Three Ways USAGov Outreach Can Help with Your Agencys Next CampaignDoes your agency have an idea for a new marketing strategy? True or false? During the expansion process, she encounters difficulties. Why is content moderation important for user-generated campaigns? 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A Marine 's composite score be found MARADMIN CONCERNING social media policy should encourage employees use! Staff advisor as an alternate administrator represent the Institute measurable, achievable, relevant, and related to the goal. Representatives of the following questions would not help to guide your research for the site Q2. X=3 ) P ( x=3 ) P ( x=3 ) P ( )! Year and was a Student-Athlete mentor from August 2006 - may 2008 as an experiment or.. And non-profit organizations can participate in social media policy a video longer than seconds... Are strongly encouraged to register their faculty or Staff advisor as an experiment or pilot advertising! A benchmark will work better than others what do senior leaders need to make yourself or your role IBM. The Institute ( s ) has the most common forms of social media practitioners have has the most appropriate use... 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Post on social media policy should specify what sites employees are allowed to use as a of. Should you share content most frequently POSTS have Time stamp you do not need to make yourself or role. The bigger business goal but may differ between teams or people with different roles are called: Q2 for....
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