A minimum cumulative GPA of 3.00 is required for graduation. 735 0 obj <>stream Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. If approved, the replacement will be documented in the offer of admission. 6 ^30YB|*HBXOB [a Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. hbbd```b``^"k@$ Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. Did you find what you needed today? $ j$@bL "$$&~D-@7dJ$201210R#@ 7 - Strong desire to learn and think critically and innovatively. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream Education. - Passion for marketing and desire to exceed and excel. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. endstream endobj startxref *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. They can take an additional two full-term courses at no extra charge. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. Recommended during student's final semesters. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. fu. bmP"]_CLL`]@Mg`x 8 New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. Research leading to the master's degree. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. All graduate applications and forms are available by calling (213) 740-5424, email. Please refer to the sample course plans below. endstream endobj startxref Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. Supervised on-the-job business experience in the field of marketing. Javascript is currently not supported, or is disabled by this browser. <> . 2 0 obj Graded CR/NC. 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . They are the liaison between the cohort and the directors of the program. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. stream Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. At least two years of full-time work experience is preferred. Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. i"c rtwtwXpLQ_d MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION Learning Objectives Upon successful completion of this course, students will be able to: 1. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream %%EOF Looks like that page is missing. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. Meet the Student Advisory Council of the MS in Marketing program. ,xT@ Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. 00o@,VvX`'lt043510n`fhxaL& 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. This version: August 22, 2021. University Catalog International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) (Curricular Practical Training.) Graded CR/NC. Review and discuss current research in Marketing. You must login in: myUSC student portal Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. Ready to register for classes? We look forward to hearing from you. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. N31a\nZ{ 3 0 obj Students may pursue an internship while pursuing the MS in Marketing degree. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) <>>> The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. %PDF-1.6 % Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. Individual or team project solving real business problems for an existing business entity, domestic and/or international. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream endobj This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. ! GZ7T"%+ToBn' c The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. For full time working professionals who are domestic status, the program can be completed in a two year format. Open only to juniors and seniors. endstream endobj 136 0 obj <>stream <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . 4 0 obj I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. Pe 8oZ |FO ;9 Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). Seminar. !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j Prerequisite: BUAD 307 or MKT 385x. HSKo@Wq] International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. Graded CR/NC. %PDF-1.5 We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. learning, and the use of big data in marketing analytics. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream Maximum units which may be applied to the degree to be determined by the department. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! endstream endobj 138 0 obj <>stream Students need to complete a minimum of ten full-term graduate-level courses (30 credits). Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. #S84u>I^j:&EnC#q!. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. Students are required to take 30 units to graduate. The Columbia Advantage 01 Academics Let us know by taking a short survey. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. Fall 2022 TERM 20223. * 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream d_"Y"WjJg VxI^Vi $'=5. Proposal, data collection, analyses, and written report. We will study various endstream endobj startxref Proposal, research and written report/paper required. % Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: Log in to web registration. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain 3 0 obj Prerequisite: BUAD-307 or MKT-385x. %PDF-1.7 * Must be taken in the first term/semester or prior to admission. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. <> Prospective students apply for admission to begin the program in the summer term. *gBAt@eYq@'"%9*D$ <> Generate marketing insights and make practical recommendations; Academics and Curriculum. Techniques for building and analyzing advanced quantitative analytical models. 3 0 obj - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. Provides experience in a student managed product team. Examination of strategic decision making in marketing channels. hbbd``b` The course employs a combination of lectures, articles, and "hands-on" exercises. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . registration begins 3/1 . f0H:L`x ! BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. Instructions for faculty to add a syllabus or biography link. cJdk VHe0V;WVi % Domestic students may pursue an internship immediately after the classes begin in the summer. <> Proposal, field research, analyses and oral and written presentations. Insights: We think you may be curious about the types of events that our SAC is organizing. Open to Marshall Ph.D. students only. %PDF-1.5 % stream View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. <> Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. Please enable Javascript for full functionality. endstream endobj startxref Additionally, you can connect with the president of the SAC on LINKEDIN. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . endobj 59 0 obj <> endobj USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. Most graduate level classes are at night, allowing students to work during the day. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C endstream endobj 137 0 obj <>stream At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. Open only to Doctoral students. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. Complete a minimum cumulative GPA of 3.00 is required for graduation ; exercises two year format short survey graduate... Factors influencing consumer behavior ideas are developed, marketing analytics usc syllabus marketed, and presentations... Marketed, and & quot ; hands-on & quot ; hands-on & quot ;.! % stream view Master of Science in Marketing Seminars: we invite executives from the worlds leading companies to in. Data from Marketing efforts, often to reach a quantitative goal > I^j: & EnC #!. 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